Shopify brings on team from augmented reality home design app Primer

In Friday acquisition news, Shopify shared today that they’ve acquired the team from augmented reality startup Primer, which makes an app that lets users visualize what tile, wallpaper or paint will look like on surfaces inside their home.

In a blog post, co-founders Adam Debreczeni and Russ Maschmeyer write that Primer’s app and services will be shutting down next month as part of the deal. Primer’s team of eight employees will all be joining Shopify following the acquisition.

Primer had partnered with dozens of tile and textile design brands to allow users to directly visualize what their designs would look like using their iPhone and iPad and Apple’s augmented reality platform ARKit. The app has been highlighted by Apple several times including this nice write-up by the App Store’s internal editorial team.

???? We’ve been working on this one for a while at @primersupply

????Our AR paint intelligently blends in highlights and shadows

????‍???? Props to @ericflo for getting this to the finish line

???? Live now: https://t.co/3Tm1TYksQBpic.twitter.com/qMd5JGSWbt

— Adam Debreczeni (@heyadam) March 9, 2021

Terms of the deal weren’t disclosed. Primer’s backers included Slow Ventures, Abstract Ventures, Foundation Capital and Expa.

There’s been a lot of big talk about how augmented reality will impact online shopping, but aside from some of the integrations made in home design, there hasn’t been an awful lot that’s found its way into real consumer use. Shopify has worked on some of their own integrations — allowing sellers to embed 3D models into their storefronts that users can drop into physical space — but it’s clear that there’s much more room left to experiment.

Credit belongs to : www.techcrunch.com

You May Also Like

Sky.Garden, Kenya’s Amazon-style marketplace, faces closure after funding fell through

The future of Kenya-based Sky.Garden — an Amazon-style marketplace for third-party merchants to sell electronics, home goods and more — is in the balance after the startup failed to close a round of financing, according to a memo the startup sent out to employees. An insider told TechCrunch that the startup’s Co-founder and CEO, Martin Majlund, sent […]

Sky.Garden, Kenya’s Amazon-style marketplace, faces closure after funding fell through by Annie Njanja originally published on TechCrunch

Studio’s private group camcorder app lets friends create ‘episodes’ by combing 10-second videos

As younger consumers are shifting to social apps that focus on video and more personal forms of social networking, a new social app called Studio, launching today, is introducing a group camcorder experience that allows groups of friends to share videos with one another in private albums. These albums, or “studios” as they’re called, are […]

Studio’s private group camcorder app lets friends create ‘episodes’ by combing 10-second videos by Sarah Perez originally published on TechCrunch

error: Content is protected !!