Alibaba’s Southeast Asia arm Lazada hits 130M annual consumers

Alibaba has always aspired to bring its e-commerce service to customers outside China. Its strategy is multi-thronged. The giant’s house-developed AliExpress has found success in Russia in recent years. In 2016, it bought Lazada, which came out of the Rocket Internet empire, and has helped the Southeast Asia-focused marketplace compete.

Lazada grew 80% to hit 130 million annual active consumers in the 18 months ended September, according to a presentation at Alibaba’s investor day on Thursday. Its monthly active users as of September were 159 million — larger than its AAC likely because not every user on Lazada ends up purchasing things.

Like its Chinese sister app Taobao, Lazada has introduced entertainment features like livestreaming and games that try to lock users in, making it more than a pure shopping app.

Lazada wrapped up 2021 with $21 billion in gross merchandise value, the amount of sales before expenses are deducted. 922,000 sellers, many of whom are from China, were active monthly on the marketplace as of September, more than doubling the pool size from a year ago.

Alibaba is hardly the only Chinese tech titan wrestling for a slice of Southeast Asia’s flourishing digital economy. Its nemesis Tencent is one of the main investors in Sea Group, which operates Lazada’s rival platform Shopee. In 2020, Sea logged $35.4 billion in GMV.

Alibaba’s other Chinese competitor, JD.com, saw its Indonesia e-commerce unit JD.ID rise up to unicorn valuation in early 2020, TechCrunch learned.

Credit belongs to : www.techcrunch.com

You May Also Like

Inside Iyin Aboyeji’s plan to build charter cities for African tech

African cities, particularly sub-Saharan ones, have the fastest global urban growth rate. But with challenges around overcrowding, congestion, infrastructure, power and poor governance, these cities are maxed out in what they can provide to the average African living in urban environments. Some experts think charter cities offer a solution. They are granted a special jurisdiction […]

Zapp snaps up $200M to supersize its instant grocery play

Zapp, the instant grocery delivery startup that launched in 2020 in London, has picked up a substantial round of funding to go head-to-head with Getir, GoPuff, Jiffy, Deliveroo and the many others hungry for a share of the on-demand convenience market. It has raised $200 million, a Series B round of funding that Zapp said […]
error: Content is protected !!